Alice Blue was established in December 2006 in Erode, Tamil Nadu, with only five employees and an MCX membership. Here we want to know about What is Alice Blue about us?
What is Alice Blue about us?
Alice Blue commenced operations in 2007 as a discount broker, with all activities running from Chennai. In 2017, the company’s headquarters were relocated to Bangalore.

Customer Base
Clients 5Lakh
Major Cities 20
Alice Blue is a long-standing member of several exchanges, including the MCX, NSE, NCDEX, MCX-SX, BSE, and CDSL.
More About Alice Blue
We are a discount brokerage firm that facilitates online trading in Equity, Currency, and Commodity segments, Initial Public Offerings (IPOs), F&O (Futures and Options) & Mutual Funds.
Invest With Alice Blue
Start your investment journey with Zero Account Opening Charges and a ₹20 brokerage fee for Intraday and F&O orders.
We are changing for the better every day. We aim to be trusted and admired by our clients. We wish to be the country’s top stock broker. This is our goal, and we are committed to achieving it.
Employees 400
Partners 12,000
Journey
Alice Blue ANT Trading App & Trading Platform
Alice Blue ANT MOBI 3.0
New & Improved Trading App with Superior User Experience, Cutting Edge Technology & Advanced Trading Feature.
Alice Blue ANT WEB
Simple, Super Quick & Highly Advanced – THAT’S ANT WEB!
Alice Blue ANT API
Automate your Trades or Build a Trading Platform with Free APIs
Trading View integration
Level up your trading experience with the best in class charting and analytical tools.
Start Investing Today for Free!
Open Demat Account in Just 15 Minutes!
1
Click On Open Account Below
2
Fill Basic Details
Fill in your PAN and Aadhar details.
3
Upload Documents
Upload a few basic documents & E-sign your documents with Aadhar.
4
Start Trading in 24 Hours
Check your email for credentials & start trading.